AC2 Sales / Managed account
Listings, advertising, inventory and account health, operated day to day as an extension of your team — inside your Seller Central, with permissions you can revoke at any time.
Some brands want Amazon handled. Others want Amazon handled by them, with someone competent doing the work. This page is about the second one.
On the managed track you keep the account, the inventory and the margin. We operate the channel day to day as an extension of your team, inside your Seller Central, with the permissions you grant and can revoke.
Stays yours
We operate
The line does not move. We operate the channel inside your account, under permissions you grant and can revoke at any time.
That last one is worth saying plainly, because it is where brands get hurt. An arrangement you cannot exit without losing the account is not management, it is capture.
Keyword research, then titles, bullets and backend terms built to rank and convert. A+ content, photography and infographics.
Sponsored Products, Brands and Display built against per-SKU contribution margin, with spend pulled back when it stops paying.
Forecasting, shipment planning, prep and restock discipline.
Suppressed listings, IP complaints, reimbursement claims, and the Seller Support cases nobody on your team wants to open.
Continuous MAP and seller-landscape monitoring, with documented escalation — see brand protection.
Working with a prep center we have partnered with for years, we can take the physical side as well: inventory received and stored, units prepped to FBA requirements, direct-to-consumer orders shipped from the same stock, and customer returns opened, inspected and graded rather than written off unseen.
Returns are the part most brands leave on the table. A meaningful share of what comes back is resellable, and the difference between that stock re-entering inventory and being disposed of is entirely a question of whether anyone opened the box.
This is optional and priced separately. Plenty of brands keep their own 3PL and we work alongside it.
A launch is a project and it ends. Management is a loop: the same six things, every week, each one informed by what the last week’s numbers said. This is what you are actually buying.
Keyword research, then titles, bullets and backend terms built to rank and convert. Images and A+ content built or rebuilt where the data says it is costing conversion.
Your approval on copy and creativeSponsored Products, Brands and Display built against per‑SKU contribution margin, with spend pulled back from anything that stops paying for itself.
Budget agreed with youForecasting against actual sales velocity, shipment planning, prep to FBA requirements, and restock triggered before weeks of cover run down — not after.
Your call on purchase quantitiesReturns received, opened, inspected and graded. Resellable units go back into inventory instead of being written off unseen, which is where most brands quietly lose money.
Optional — through our prep centerContinuous MAP and offer monitoring on covered ASINs, including nights and weekends. Violations documented and escalated, through Amazon where it is an IP matter and through your reseller agreements where it is not.
The weekly report: what moved, why it moved, what we did about it, and what we need from you. Sent Monday, covering the week to the previous Sunday.
Decisions we are waiting onThen it starts again. What the report says in step six sets the priorities for steps one through five the following week — that feedback is the difference between a channel being managed and a channel being maintained.
Every number we report comes from a report you can pull yourself, inside your own account. That is deliberate. A metric only we can produce is a metric you cannot check.
These are the measures we hold ourselves to. Most are operational rather than financial, because operational numbers can be proven from records and revenue claims usually cannot.
| What we report | What it shows, and where it comes from |
|---|---|
| Listing issues outstanding | A fixed checklist of twelve content checks per ASIN — title, bullets, description, ingredients, size, pack count, usage, claims, main image, secondary images, A+ content, brand consistency. We report how many remain unresolved out of twelve, so progress is countable rather than described. |
| Unit session percentage | Units ordered divided by sessions: the conversion rate on the detail page. From Business Reports, always shown next to sessions, so a rise in conversion is never presented as though it were a rise in traffic. |
| Featured offer share | How often your own offer holds the featured placement. From Business Reports. The earliest clear signal that something has changed in the seller landscape. |
| In-stock availability | Stockout days per period and availability as a percentage, from daily inventory snapshots. Month-end inventory cannot prove this. Only daily observation can, so we take it daily from the start. |
| Contribution margin per SKU | What each unit keeps after Amazon fees, your cost of goods, and the advertising spent on that SKU. Requires your cost file. Most reporting stops at revenue and ACoS, which is exactly how a SKU ends up advertised at a loss without anyone noticing. |
| MAP violations, found and closed | Every violation with the date found, the action taken, the date it was taken, and the outcome — whether or not the seller complied. |
| TACoS alongside ACoS | Advertising spend as a share of total sales, not only of advertised sales. ACoS on its own rewards spending more of your money. |
It arrives weekly, every Monday, covering the week to the previous Sunday, with a written account of what moved and why, what we did, and what we need from you. Nothing in it is a number you could not have produced yourself — the work is in reading it.
We will not tell you that something we did caused a sales increase when price, promotions, seasonality or stock availability moved in the same window. Where those overlap, the report says so and leaves the attribution open.
Ordered product sales are gross sales, not profit, unless you have given us cost data. And we cannot guarantee that an unauthorized seller will be removed — only that every case is documented and escalated, and that you see the outcome either way.
A monthly base scoped to your catalog and channel complexity, plus a share of Amazon revenue above an agreed baseline. Ad spend goes directly from you to Amazon — it does not pass through us and we do not take a percentage of it. Ninety-day initial term, then month to month.
Because it pays an agency more for spending more of your money, and the incentive shows up in the account within a quarter. We would rather be measured on what you keep than on what we spent.
Managed engagements only make sense when the fee is small relative to what the channel produces. Under roughly thirty thousand dollars a month on Amazon, the arithmetic usually does not work, and we will say so on the first call and point you at the wholesale option or a one-time launch project instead.
We put the full three-way comparison — Vendor Central, your own 3P account, and selling to a reseller — with the per-unit arithmetic on a separate page.
The wholesale route is also simply better for some brands: if your margin is healthy and Amazon is not a channel you want to operate, selling us the inventory is simpler and costs you nothing in fees. We carry the stock and the pricing risk; you get purchase orders instead of an invoice. Some brands do both — selling us part of the catalog and having us manage the rest.
You do. Your account, your Brand Registry, your inventory, your money. We work inside it with the permissions you grant, and you can revoke that access at any time. Nothing we build lives anywhere you cannot reach it.
A monthly base scoped to your catalog and channel complexity, plus a share of Amazon revenue above an agreed baseline. Ad spend is paid by you directly to Amazon. Ninety-day initial term, then month to month.
No. That model pays an agency more for spending more of your money. We would rather be measured on what you keep.
The fee has to be small relative to what the channel produces or it is not worth either of our time. Under roughly thirty thousand dollars a month on Amazon we will usually recommend the wholesale track or a one-time launch project instead of a retainer.
No. We do not manage an account and compete against it. If we are running your channel we are not buying and reselling your product on the side, and we will not take on a managed client in direct conflict with an existing wholesale partner without telling both of you first.
One honest conversation. We will look at your catalog, your margins and your channel conflicts, and tell you which model the numbers favor — including when the answer is that you do not need us.
Start a conversationOr book a 30-minute call and skip the form.